Effective Company Mission Statements

Example of the week

Amazon.com, Inc. (AMZN): “To be Earth’s most customer-centric company.”

Axon Enterprise, Inc. (AXON): “To protect life.”

Booking Holdings Inc. (BKNG): “Make it easier for everyone to experience the world.”

Digital Realty Trust, Inc. (DLR): “To provide customers with the trusted foundation for the digital world.”

McCormick & Company, Incorporated (MKC): “To stand together for the future of flavor.”

PayPal Holdings, Inc. (PYPL): “Our mission is to revolutionize commerce for all.”

PepsiCo, Inc. (PEP): “Create more smiles with every sip and every bite.”

Shopify Inc. (SHOP): “To make commerce better for everyone.”

Tesla, Inc. (TSLA): “To accelerate the world’s transition to sustainable energy.”